All people are different. There is not one person in the World same as any other. Yet, 2 of 3 people would say they prefer to see a beautifully designed website versus plain and simple. That’s why your website is such an important part of your marketing presence and activities. So, let’s start with some basic principles and rules for having a great website. THE FIRST IMPRESSION SAYS THE TRUTH Your website gives the first impression of your business. Good website, easy for navigation and easily readable will have a positive impact. In opposition to that, website which takes long to load will immediately make them judge your business negatively in seconds. How your audience perceives your brand is hugely on your website design. With all above in mind, they will stay on your website, learn about your work and become leads, or they will leave and search for better options (read: your competitors). GOOGLE LOVES GOOD WEBSITE DESIGN Many people talk jokes about Google’s third page, as nobody goes beyond the second. There is a lot of web design elements that affect how a search engine indexes your website. If your SEO is not good, you’re going to struggle for visibility. That’s not only about the content but also about your code, which needs to be SEO friendly. YOUR WEBSITE IS YOUR CUSTOMER SERVICE While you build your website as you would like it to look and perform, you should always think about your audience first. You have to meet their expectations because if they see that you didn’t put any effort into the design, they will know that you won’t put effort into fulfilling their needs. So, consider your website as your customer service representative with a face and a smile. TRUST IS TO BE EARNED Whenever a new customer approaches you, they want to see a good looking website. Poorly designed or outdated websites send a negative message. Your customers may as well see you like your website and they won’t have trust in you and your work. IF YOU’RE NOT DOING IT, YOUR COMPETITORS ARE If you don’t have enough reasons, and if nothing else can convince you that website design is highly important, read carefully: Your competitors probably already have a well-designed website. If you don’t want to lose the race against them, you must invest your resources in a website. If you don’t, you most likely won’t see as much leads as they. Look at your website design as an opportunity to differentiate yourself from your competitors and show your audience why they should choose you. With all said, you can now imagine how important is your website design. If you can’t redesign it by yourself, you can always turn to an experienced web designer or an agency, and cooperate with them while they build you a beautifully designed and top-performing website. Purple Dev Lab has experienced people who have solutions for every industry.